4 Ways to Pay for
HighLevel AI Explained
Pay Per Use, AI Employee Growth, AI Employee Unlimited, and the $20 AI Agency Assistant seat. See what each one covers, work out which fits, and get more from whichever you choose.
This field guide from Michael Reimer of CRM Pros explains every way to pay for HighLevel AI. It compares Pay Per Use, the AI Employee Growth plan, the AI Employee Unlimited plan, and the twenty dollar AI Agency Assistant seat, shows how the rolling five hour and seven day meters work, and helps you get the most value from whichever you choose.
What you will walk away with
Plus three branded PDFs to keep: a plan estimate, a seat playbook, and a team checklist.
Pick a person and watch their verdict
1. How they work
2. The pressure
3. The verdict
Get the seat
It keeps about $18 a month.
$0
pay per use, monthly
4 AI plans
compared side by side
8 free tools
on every AI plan
14 AI Products
mapped, with who pays
6 tools
to work out your own numbers
Six tools inside this guide
Click one to jump straight to itFour ways to pay for HighLevel AI
Three plans set for a location, and one seat added for a team member.
HighLevel has four ways to pay for AI. Three are set for a client location. One is an add on for a team member. Once you see that split, the whole price list makes sense.
These are HighLevel's AI plans. They are separate from your HighLevel subscription. The names overlap: $97 and Unlimited each mean something different on the subscription side. On this page, an AI plan is always written with its full name.
Two separate decisions
Decision one
Each location
How does this client account pay for the AI that talks to its customers: chat, calls, reviews, content, and agents?
3 options. Pick one per location.
Decision two
Each team member
Does this person get an AI Agency Assistant seat for their own Ask AI and AI Studio work, in every account they open?
1 option. Add the seat, or not.
An agency can mix these freely. Three seats for the team, forty locations on Pay Per Use, and five busy locations on AI Employee Unlimited is a perfectly normal setup.
The four plans, side by side
Pay Per Use
$0
a month, then billed by usage
Light or unpredictable AI use.
- No monthly AI fee
- Every location starts here
- Billed by token, minute, review, word, or image
- A spending limit keeps it predictable
AI Employee Growth
$0
a month, per location
Steady AI use, with a predictable baseline.
- 1,000 Conversation AI replies a month
- 100 Voice AI minutes a month
- Unlimited Reviews AI and Content AI
- Ask AI and AI Studio usage included
AI Employee Unlimited
$0
a month, per location
AI on customer chats and calls all day.
- Unlimited Conversation AI and Voice AI
- Unlimited Reviews AI and Content AI
- 3x the Ask AI and AI Studio usage of Growth
- 1,000 Managed Agent runs a month
AI Agency Assistant
$0
a month, per team member
Agency staff who work across many accounts.
- Covers their Ask AI and AI Studio work
- Follows them into every subaccount
- Agency Admins and Agency Users only
- Needs the $297 or $497 HighLevel subscription
Unlimited always means subject to fair use. On AI Employee Growth, usage past an allowance bills at Pay Per Use rates. Phone System charges are separate on every plan.
Free on all three HighLevel AI plans
Eight ways to get AI work done for free
These cost nothing on pay per use, on the $50 Growth plan, and on the $97 Unlimited plan, and none of them draw from your $20 seat. Every card quotes HighLevel's own terms and links to the article that states them.
Visual Edits in AI StudioBiggest saver
Change text, colors, spacing, buttons, icons, and images on any AI Studio page by clicking them.
Direct visual edits do not consume AI tokens
Source: Visual Edits articleWorkflow AI BuilderBiggest saver
Describe an automation and it builds the whole workflow for you, inside Workflows.
Free. Limit resets within 24 hours
Source: AI Product PricingFunnel and Website AI
Build and edit funnels and websites with prompts in the standard builder.
Free. 1,000 prompts per day, per location
Source: AI Product PricingGenerate with AI
Write SMS, email, and other content right inside a workflow action.
Free. Limit resets within 24 hours
Source: AI Product PricingEmail AI
Draft brand aware marketing emails in the email builder.
Included at no additional cost, subject to fair use
Source: AI Product PricingKnowledge Base
Train your chat and voice agents on your FAQs, pages, and documents.
Included at no additional cost, subject to fair use
Source: AI Product PricingManaged Agent test runs
Try out a Managed Agent in its Test section before you pay for a single live run.
30 free test runs per month
Source: AI Product PricingConversation AI Prompt Optimizer
Test and improve a chat agent's prompt against realistic scenarios without touching the live agent.
100 messages per day included, then token cost
Source: AI Product PricingThe fine print, in full. HighLevel's fair use policy applies to everything free or unlimited: excessive use can be throttled or limited.
Not everything in Workflow AI is free. The premium actions Decision Maker, Intent Detection, Summarize Text, and Translate cost $0.01 per execution after your first 100 free lifetime executions. External models used in a workflow, such as the GPT action, bill at the provider's rates.
Never free: Agent Studio is pay per use on every plan. Phone System charges apply to every call, whatever AI plan you are on.
Checked against HighLevel's AI Product Pricing article, last modified Sept 14, 2026, on Sept 20, 2026. HighLevel asks everyone to confirm current pricing inside the app before quoting it.
The three location plans
Pay Per Use, AI Employee Growth, and AI Employee Unlimited: what each covers and which fits.
Every client location pays for its AI in one of three ways. It starts on Pay Per Use by default. You can move any location to AI Employee Growth or AI Employee Unlimited, and you can set each one differently.
Interactive tool
Plan Picker: which plan fits this location?
Everything starts at zero, because every location starts on Pay Per Use. Pick the AI features this location really uses, set how busy each one is, and see the cost on all three plans. Every rate is HighLevel's published price unless it is marked as an estimate.
How the three compare. AI Employee Growth costs $50 and wins once it covers more than $50 of your usage. AI Employee Unlimited costs $97 and wins once calls and replies past Growth's allowances cost more than $47. One feature alone rarely reaches either. A real mix of work usually does.
Not sure where to start? Load a sample location
1. Pick what this location uses
Customers
0 of 4Ask AI
0 of 4AI Studio
0 of 4Content AI
0 of 4Ask AI and AI Studio: count only work done inside this location. Work your own team does under a $20 AI Agency Assistant seat is covered by that seat. It is not billed to the client location, so leave it out here.
2. How busy is each one?
Pick at least one feature above.
3. Your estimated monthly cost
Pay Per Use
Plan
$0
Usage
$0
Total
$0
Covers nothing. You pay as you go
AI Employee Growth
Plan
$50
Usage
$0
Total
$50
Covers $0 of this usage for its $50
AI Employee Unlimited
Plan
$97
Usage
$0
Total
$97
Covers all $0 of it for its $97
Start on Pay Per Use
With no usage, a location on Pay Per Use costs nothing. Pick the features this location uses, then click Low, Typical, High, or Very High, or enter your actual usage. Stay on Pay Per Use until the totals show a plan costs less.
Green dot: HighLevel's published price. Amber dot: our estimate. Voice AI and Conversation AI use one averaged rate each, so you do not have to choose a voice or a model to get an estimate. Call lengths and replies per conversation follow published industry benchmarks. The Low to Very High volumes are our estimates, so enter your actual usage when you know it. Left out because no plan covers them: Agent Studio, Workflow AI premium actions, and Phone System charges. Managed Agents are left out because HighLevel publishes no pay per use price for a run.
What each location plan includes
The fuller the gauge, the more is included. The last column shows what happens when an included amount runs out. Monthly allowances bill the extra. Ask AI and AI Studio run in 5 hour windows, and they pause instead of billing. Unlimited always means subject to fair use.
Pay Per Use
$0 billed by usage
AI Employee Growth
$50 a month
AI Employee Unlimited
$97 a month
At the Cap
When the included amount runs out
Talking to customers
Pay Per Use
At token cost
AI Employee Growth
1,000 replies a month
AI Employee Unlimited
Unlimited
At the cap
Bills the extra
On Growth, extra replies bill at token cost
Pay Per Use
From $0.06 a minute
AI Employee Growth
100 minutes a month
AI Employee Unlimited
Unlimited
At the cap
Bills the extra
On Growth, extra minutes bill by the minute
Reputation and content
Pay Per Use
$0.01 a review
AI Employee Growth
Unlimited
AI Employee Unlimited
Unlimited
At the cap
Nothing to run out
No monthly cap. Fair use applies
Pay Per Use
$0.0945 per 1,000 words
AI Employee Growth
Unlimited
AI Employee Unlimited
Unlimited
At the cap
Nothing to run out
No monthly cap. Fair use applies
Your copilots and agents
Pay Per Use
At token cost
AI Employee Growth
Included, per 5 hour window
AI Employee Unlimited
3x per 5 hour window
At the cap
Pauses, no charge
Pauses until the window resets. No charge
Pay Per Use
At token cost
AI Employee Growth
Included, per 5 hour window
AI Employee Unlimited
3x per 5 hour window
At the cap
Pauses, no charge
Pauses until the window resets. No charge
Pay Per Use
At token cost
AI Employee Growth
100 runs a month
AI Employee Unlimited
1,000 runs a month
At the cap
Not published
HighLevel has not published what happens past the runs
Pay Per Use
100 chat tests a day
AI Employee Growth
Plus 500 chat tests and 100 voice minutes
AI Employee Unlimited
Unlimited
At the cap
Bills the extra
On Growth, extra tests bill by usage
The same on every plan
How to read the gauges
Two kinds of cap: one bills, one pauses
Unlimited Voice AI is not free phone service
A Voice AI call has two costs. The AI part is covered by the location's AI plan. The phone call itself is billed by the Phone System, on every plan. When a bill looks wrong, check which of the two it is.
Passing AI costs to a client: two different tools
One bills for usage as it happens. The other sells the monthly plan. HighLevel keeps them in separate places.
Rebilling
Pass usage charges through to a client, with a markup or a fixed rate.
What it bills
Chargeable AI usage, as it happens
Good to know
- Markup pricing charges the client a multiple of the underlying AI cost.
- Fixed rate pricing is available for Conversation AI and Voice AI, as a set price per message or per minute.
- A fixed client rate does not change what HighLevel charges your agency.
What you need
Your HighLevel subscription must be the $497 a month tier, with client billing set up for that subaccount.
Where to set it, in five clicks
- 1Agency view
- 2AI Suite
- 3Plans and Limits
- 4Three dot menu
- 5Configure Rebilling
Reselling
Offer AI Employee Growth or AI Employee Unlimited as a monthly client subscription.
What it bills
The recurring plan itself
Good to know
- You choose the plan to offer and enter your own client facing price.
- HighLevel shows your cost, the customer price, and the margin before you save.
- The SaaS Configurator lets you pick Growth or Unlimited when AI Employee is part of a SaaS plan.
What you need
Set one offer for the agency, then turn it on for each client, one at a time.
Where to set it, in five clicks
- 1Agency view
- 2Reselling
- 3Subscriptions
- 4AI Employee
- 5Manage Client
Checked Sept 20, 2026 against HighLevel's AI Product Pricing and AI Employee articles, both last modified Sept 14, 2026.
The $20 plan in one minute
What $20 buys, who can have it, and where everything else lives.
The AI Agency Assistant plan
$20per team member,
per month
One seat. Every client location.
One team member gets Ask AI and AI Studio in every subaccount they work in. That is the whole idea, and for an agency it is a strong one.
The facts, at a glance
Covers
Ask AI and AI Studio
Those two tools only
Who can have it
Agency Admins and Agency Users
Not client users
Your subscription
The $297 or $497 tier
Your HighLevel subscription
Reach
Every subaccount
It follows the person
Billed to
The agency card
$20.00 per person, per month
Status
Available in Labs
Expect it to keep evolving
Where to get it
- 1Agency View
- 2AI Suite
- 3AI Agency Assistant
What your seat gives you
Ask AI in every account
Find, analyze, and change things in plain language.
AI Studio in every account
Build pages, sites, and booking experiences for any client.
Two separate 5 hour meters
Heavy building does not use up your Ask AI capacity, or the reverse.
Capacity that refills itself
Limits roll forward through the day. No monthly reset to wait for.
Where everything else lives
The seat is for your team's own productivity. Everything else is billed where the work happens, in one of three places.
The location's AI plan
AI Employee Growth or Unlimited, or Pay Per Use
- Conversation AI and Voice AI
- Reviews AI and Content AI
- Managed Agents
- Ask AI and AI Studio for client users
Pay per use, always
Not part of any plan
- Agent Studio
- Workflow AI premium actions
- External models in a workflow
- Phone System charges on calls
Free on every plan
No seat, no plan, no charge
- Funnel and Website AI
- Workflow AI Builder
- Email AI
- Knowledge Base
It is for your team, not for clients
The seat is not something you package for clients. For client AI, the location plans are the ones built for reselling.
It works alongside a location's plan
When a client location already has an AI plan, that plan's included usage works with your seat before any overage begins.
Call it included usage that refills
That is how to introduce it to your team. It is accurate, and it builds the right habits from day one.
Next: is the seat right for you?
Answer a few questions and get a straight verdict, with the dollars behind it.
Agency Assistant Audit and the three meters
Audit how you work, get your verdict, then see how the rolling meters behave.
Interactive tool
Agency Assistant Audit
Should you get the $20 seat? Audit how you work and get a verdict, a playbook, and a branded PDF to keep.
Light request Moderate request Bigger requestSometimes is about 2 sessions a month. Weekly is about 5. Daily is about 20.
Your verdict appears here
Pick a quick start above, or slide any row off Never.
Cost estimates use HighLevel's published example sessions where one exists: $0.60 to $1.30 for AI Studio page and site builds and $0.70 to $1.18 for Ask AI tasks. Quick lookups and small revisions are our estimate at $0.30, and branded content with images at $1.50. HighLevel has not yet published example costs for full stack apps or for API and server work, so those are our estimates at $1.50 and $0.90 a session. HighLevel does not publish allowance sizes, so the gauges are a planning estimate. Your answers are saved on this device only.
How the three meters work
Every enrolled user has three meters running at once. Learn these and the rest of the guide makes sense.
| Meter | Looks back | What counts toward it |
|---|---|---|
| Ask AI | 5 hours | Ask AI usage only |
| AI Studio | 5 hours | AI Studio usage only |
| Weekly | 7 days | Ask AI and AI Studio combined |
See the 5 hour window roll
12:00 PM
Taller bars are heavier requests. Watch the meter climb as they enter the window and fall as they drop off.
An illustration. HighLevel does not publish allowance sizes.
The meters roll. Nothing resets at midnight or at the start of the week. HighLevel always looks at the previous 5 hours or 7 days. As older usage moves outside that period, capacity comes back gradually.
Reaching the limit on one product leaves the other available. Every request also counts toward the Weekly meter. When the Weekly meter is full, both products pause until older usage ages out, even if a 5 hour meter still has room.
There is no session clock to start.
Some AI tools run fixed sessions, so people send an early morning message to start the timer. You can skip that here. Usage from 8:00 AM begins aging out around 1:00 PM.
Pace yourself across the week.
The Weekly meter rewards steady use over constant maxing. The real goal is more finished work per unit of AI processing.
What uses the most capacity
Eight things that make a request heavier, with HighLevel's own example costs.
The one idea to hold on to
Think in work performed, not prompts sent.
HighLevel measures the processing a request needs. Ten prompts do not equal ten units, and HighLevel does not publish a fixed number of prompts for this plan.
The eight things that make a request heavier
Each card shows the effect on Ask AI and on AI Studio.
Reasoning and planning
Context carried forward
Generated images and media
Follow ups and refinements
External data and web content
Platform actions and approvals
Charts, tables, and big documents
Length of the output
HighLevel's own example sessions, ranked by cost
From the docsPay Per Use prices from HighLevel's support docs. They are the best public yardstick for how heavy a task is.
Six channel event campaign with a generated banner
Ask AI6 user messages
Single image forward fashion landing page
AI Studio1 user message
Product import and currency update with approvals
Ask AI2 user messages
7 page travel site with CMS and contact form
AI Studio1 user message
Funnel plan plus three email templates
Ask AI3 user messages
Single page yoga lead capture page with form
AI Studio1 user message
Page count does not predict cost. Imagery does.
Look at the two AI Studio builds. One image heavy page cost more than a full seven page site.
Seats and billing
Who should get a seat, how billing works, and seat versus pay per use.
The seat belongs to a person, not a location. It shines for the people who live inside many accounts. One implementer who touches 50 clients pays $20, not $20 per location.
Enroll these roles first
Agency owner or architect
Works in every account and needs fast answers.
Implementation specialist
Builds and changes accounts all day.
Support specialist
Researches accounts and makes fixes.
Media buyer
Pulls campaign data across locations.
Account manager
Needs contact summaries, appointments, and pipeline status.
Social media manager
Writes and schedules posts in each client's brand voice, across many accounts.
Each of these must be an Agency Admin or Agency User to be enrolled. The seat covers their Ask AI and AI Studio work. Content AI inside the Social Planner is billed to the subaccount.
Interactive tool
20 secondsSeat Check: seat or pay per use?
Tick every statement that is true. Each tick adds to a monthly pay per use estimate, measured against the $20 seat.
Tick what is true
Every tick adds to your monthly pay per use estimate. Four or more means it is time to enroll.
Dollar figures are our estimates, built from HighLevel's published example sessions at pay per use rates. Real sessions vary. Your exact total is in the AI Suite.
How billing works
One billing cycle, left to right. Seats are $20 each, billed monthly to the agency.
1. Day one
Enroll your first seat
You are charged right away, and that date becomes your monthly renewal date. Coverage starts immediately.
$20 today2. Any day after
Add another seat
The new seat is charged now for the days left in the cycle, and is covered from that moment.
Prorated today3. Renewal day
Every seat renews
All enrolled seats renew together on your renewal date, each for a full month.
$20 per seat4. Whenever you choose
Cancel a seat
The user keeps access until the cycle ends, and the seat does not renew. After that, their usage returns to pay per use.
No further chargeProration, in one picture
HighLevel's own example: you renew on the 11th and add a user on the 9th.
Renewal day
New user added, 2 days left
Renewal dayEvery enrolled seat renews for a full month at $20.
The prorated daysThe new user pays for these 2 days now, then a full month on the 11th with everyone else.
Coverage starts right away
There is no waiting for the next renewal. A seat works the moment you subscribe it.
Last seat out ends the plan
Remove the last enrolled user and the subscription ends with them.
Unenrolled users stay separate
Their usage does not route to the agency by default. It reaches the agency wallet only when that subaccount has rebilling for subaccount users turned on.
Enroll a user in four steps
Open the Agency Dashboard and go to AI Suite, then the AI Agency Assistant tab.
Find the agency user and click Subscribe.
Review the details. If a subscription already exists, the prorated charge is shown.
Check the authorization box and click Subscribe.
If you do not see the tab, turn the feature on in Labs first.
Extra Usage
You decide what happens when a seat reaches its limit.
You stay in control of spend. When a seat reaches its limit, HighLevel pauses further usage by default. You decide, person by person, whether to allow more.
What gets used, in order
The seat's allowance
Ask AI and AI Studio draw from the $20 seat first.
Already paid forThe location's AI plan
If that client location has AI Employee Growth or Unlimited, its included usage comes next.
Already paid forExtra Usage
Only if you turned it on for that person. It bills at Pay Per Use rates, up to the cap you set.
Only if you allow itPaused
With Extra Usage off, usage simply pauses until capacity rolls back. No surprise charges.
The defaultStep 3 only exists if you switch it on. Leave it off and the path goes straight from step 2 to Paused.
The four controls you have
Monthly limit
Caps Extra Usage for that person each month, across all subaccounts.
Keep working, just notify
The agency gets an alert and the person keeps working.
Stop at the limit
Ask AI and AI Studio stop using Extra Usage until the monthly limit resets.
Subaccount limits
Caps spend per subaccount. At the cap, AI stops there for everyone.
Set this with care. A low cap on a busy location can stop customer facing AI too.
How to set it for three kinds of user
Builder in client launches
Cannot afford to stall mid build.
- Extra Usage
- On
- Monthly limit
- Modest: $20 to $40
- At the limit
- Stop at the limit
Owner or senior admin
Trusted to judge their own spend.
- Extra Usage
- On
- Monthly limit
- Your call
- At the limit
- Keep working, just notify
Occasional user
Rarely reaches a limit at all.
- Extra Usage
- Off
- Monthly limit
- None needed
- At the limit
- Paused by default
Where to set it
- 1AI Suite
- 2AI Agency Assistant
- 3Manage
- 4Extra Usage
Watch your usage
Where to see your usage and what to look for.
Two weeks of watching the dashboard will teach you more than any rule on this page.
Two places to look
Usage Dashboard
See what has been used
What it shows
- AI spend and token usage
- Total transactions
- Breakdowns by product, model, and location
How to get there
- 1Agency View
- 2AI Suite
- 3Usage Dashboard
Plans and Limits
See what is allowed
What it shows
- Included allowances for that subaccount
- Rate Limit Windows
- The spending limit, and what happens at it
How to get there
- 1Agency View
- 2AI Suite
- 3Plans and Limits
- 4Configure Limits
AI Studio warns you on its own
Subscription users see banners inside AI Studio as a window fills. No setup needed.
70%
Usage alert
A heads up. Plenty of room left.
85%
Warning
Time to batch and keep answers short.
Near 100%
Critical
You are at the limit for that window.
A two week routine for every new seat
1. Weeks one and two
Note the jumps
Each person writes down which jobs move the dashboard the most.
2. End of week two
Share the list
Put the notes together. The same few jobs show up again and again.
3. From then on
Batch, scope, or move
Batch those jobs into one request, scope them tighter, or move them to a free tool.
Pick the right tool
HighLevel has 14 AI products. Say what you need and find the right one.
HighLevel has 14 different AI products, and only two of them run on your $20 seat. Tell the picker what you want to get done, in your own words. It tells you which one to use, what it costs, and how to ask.
Interactive tool
Tool Picker
What are you trying to get done?
Or pick a common job
Talk to customers
Build something
Automate it
Run my accounts
Create content
Set up an account
Your answer shows up here
You get the right tool, what it does to your meter, what it costs, a tip, a starter prompt, and the HighLevel article to check it against.
HighLevel AI Products, and Who Pays for them.
HighLevel lists 14 AI products. You see 16 cards because one of them, Workflow AI, has three parts that are priced three different ways. Each card links to its support article.
Workflow AI Builder
Builds and edits workflows from a prompt, inside Workflows
Conversation AI
Replies to leads on SMS, chat, and social, and books them
Content AI
Text and images in Social Planner, blogs, and builders
Managed Agents
Autonomous agents that act when a CRM event happens
Conversation AI Prompt Optimizer
Tests a chat agent's prompt safely. 100 messages a day are included on every plan
Voice AI Prompt Optimizer
Runs real test calls before a voice agent's prompt changes
Workflow AI actions
Decision Maker, Intent Detection, Summarize, Translate
Agent Studio
Visual canvas for maintaining existing flow based agents
Subaccount AI plan means the $50 or $97 plan on that client location, or pay per use if it has neither. Those tools are never drawn from your $20 seat. Workflow AI's three parts are the Workflow AI Builder and Generate with AI, which are free, and the premium Workflow AI actions, which bill per execution. Generate with AI and the Workflow AI actions are documented inside the AI Product Pricing article. Checked Sept 20, 2026.
Ask AI playbook
Where Ask AI shines, habits that stretch it, and what is coming soon.
50+
HighLevel modules
Ask AI connects to
That reach is what makes it valuable. Spend your meter there.
Read your data
Create records
Update settings
Run bulk actions
All from plain language.
Asks your approval before any write, update, or delete
Saves conversations and remembers your preferences
On mobile, available to Agency Admins for now
Build workflows from Ask AI
Ask AI can now call the Workflow AI agent. It builds the full workflow, shows a live preview, and updates it as you ask for changes.
- 1
Start a chat
Open Ask AI and start a new chat.
- 2
Describe it
Say what should trigger it and what should happen.
- 3
Check the preview
Click any trigger or action in the live panel to see its settings.
- 4
Refine it
Ask for changes in plain language until it fits.
- 5
Test, then publish
Open the builder, run a manual test, then publish.
The AI does not test workflows for you. Always run a manual test in the builder before you publish.
Prompts that earn their cost
Click any one to copy itScope every data request
Wide open
"Analyze all my opportunities."
Reads everything. Writes as much as it likes.
Scoped
"Analyze opportunities created in the last 30 days in the Sales Pipeline, stages Qualified through Closed. Show conversion rate, average time in stage, and the three biggest bottlenecks. Keep it under 300 words."
Four limits: a date range, a pipeline, the stages, and a word cap.
Eight habits that stretch the meter
Scope every request
Name the pipeline, the stages, and the dates. See the example above.
Name things
Include the pipeline, tag, calendar, date range, and contact.
Cap the output
Ask for the top five, ranked, under a word limit. Generated text counts too.
Same job, same chat
Analysis, segmentation, then follow up can share one chat. The context helps.
New job, new chat
Keep CRM reporting out of an A2P task. History is part of what gets processed.
Use memory
Tell Ask AI your standing preferences once, and stop paying to restate them.
Review scheduled tasks
Each recurring run is work. Keep the ones you actually read.
Generate images on purpose
Images raise session cost. Use the Media Library when an asset already fits.
Coming soon to Ask AI
Ask AI keeps expanding, and workflow building just moved off this list. HighLevel says these eight areas are on the roadmap. Until they arrive, handle them where shown and save your meter for what Ask AI does today.
Campaigns
Ask AI can list them. Create and edit them in Campaigns.
Website Builder
Funnels are connected. The full Sites builder is not yet.
IVR and call routing
Ask AI can buy numbers. Set up routing in phone settings.
Raw call and SMS logs
The data surfaces through the Reporting dashboard.
Automation run history
Review individual run logs inside Workflows.
Chat Widget
Configure and deploy it in its own settings.
Affiliate Manager
Handle it in its own module for now.
Listings
Handle it in its own module for now.
Two ways to build a workflow from a prompt
Ask AI
Use it when you are already in a chat and want to stay there. We expect the build to count toward your Ask AI meter like any other request.
Uses your meterWorkflow AI Builder, inside Workflows
Open it when your dials are getting full. HighLevel lists this builder as free with fair use.
FreeAsk AI can also run agents you built in Agent Studio. Agent Studio is pay per use on every plan, so expect that work to bill separately.
AI Studio playbook
Eight step build order, free Visual Edits, and prompts written for you.
AI Studio remembers your project, so you never have to repeat yourself. HighLevel notes that this growing context can increase the work later requests require. Your fiftieth change may use more than your fifth. Plan for that and you stay light.
Build in this order
1. Plan outside AI Studio
Settle pages, sections, offer, audience, call to action, and assets first.
2. Send one complete build prompt
A detailed first prompt removes rounds of revision.
3. Lock structure and copy
Get layout, navigation, and headlines right while the project is light.
4. Connect forms and calendars
AI Studio builds the layout first and connects after you click Connect.
5. Fix responsive issues
Batch desktop, tablet, and mobile fixes into one request.
6. Generate imagery last
Create the images you need, and keep the good ones.
7. Polish by hand
Finish with Visual Edits. They use no AI.
8. Publish, then check it live
Publish to your domain, then test every form, link, and button, on your phone too.
Visual Edits use no AI
Click an element in the live preview to change text, colors, spacing, buttons, icons, image source, and alt text. HighLevel states the AI model is only invoked when you send a prompt, so direct visual changes do not consume tokens. Headline tweaks and copy fixes belong here, not in the prompt box.
Batch your revisions
Every prompt you send carries your project's context with it, so each send has a cost before AI Studio changes a single word. Here are the same six changes, sent two ways.
- 1Change the headlineSend
- 2Reword the main buttonSend
- 3Move testimonials above pricingSend
- 4Swap the hero imageSend
- 5Update the footer addressSend
- 6Pin the button on mobileSend
6 sends
You pay for the project's context six times, and wait through six builds.
What you type, once
Make these six revisions in one pass:
- Change the headline
- Reword the main button
- Move testimonials above pricing
- Swap the hero image
- Update the footer address
- Pin the button on mobile
1 send
Same result. You pay for the context once, and wait through one build.
Better still: three of those six, the headline, the button wording, and the image swap, need no prompt at all. Make them in Visual Edits, which uses no AI.
Interactive tool
AI Studio Prompt Generator
Tell it about the business in a few lines. It writes one creative brief, as a single paragraph, that you paste into a new AI Studio project. The brief gives AI Studio a big idea taken from that trade, a brand kit, and a list of everything that makes a site look machine made, then tells it to design like a creative director. A vet comes out looking like a vet. A home builder comes out looking like a home builder.
1. The business
2. The direction
A mood, not a template. The concept still comes from the trade.3. The details
Add the business name and the kind of business to begin.
One paragraph. It names the business, hands AI Studio a concept taken from the trade, sets the brand kit, bans the machine made look, and asks for a report when the build is done.
A long first prompt is fine. HighLevel says prompt length alone does not determine usage. Every run is different on purpose, so if a concept does not fit, write another one.
When you paste it into AI Studio
If the first pass misses something
Most builds need no follow up. When one does, send this single refine message. It makes AI Studio audit its own work first, then fix everything in one pass. Add your own changes where the brackets are.
More ways to keep Studio light
One client, one project.
Start a clean project for each client instead of reshaping an old one.
Choose images deliberately.
Each regeneration is real usage. Keep the good ones.
Treat a reference URL as inspiration.
HighLevel says a reference guides structure, layout, and style. It is not an exact copy.
Use animation where it sells.
The heaviest documented example added an animation library and a full image set.
Effective guidelines checklist
Seventeen habits to hand to every team member. Check them off and download it.
0 of 17 adopted
Check off the habits below. Your download is waiting at the bottom of the list.
$20 seatThree habits carry this tag. They apply only to team members on the AI Agency Assistant seat. The other fourteen apply however the work is paid for.
1. Know your meters
Before you start
2. Pick the right lane
Before each task
3. Prompt well
While you type
4. Build light
While you build
5. Stay in control
Every week
Check off each habit as it becomes routine
Your checkmarks save on this device and carry into the PDF. Download it blank to hand to your team, or marked up for yourself.
Sources
The HighLevel support articles behind this guide.
HighLevel support articles and changelog posts, read Sept 20, 2026.
- AI Agency Assistant PlanSupport article
- AI Product PricingSupport article
- AI Employee: Access, Rebilling and ResellingSupport article
- Fixed Rate Rebilling for AI ProductsSupport article
- AI Tools in HighLevelSupport article
- AI Glossary and Frequently Asked QuestionsSupport article
- Ask AI AssistantSupport article
- Ask AI Session Examples and Usage CostsSupport article
- AI Studio PricingSupport article
- Visual Edits in AI StudioSupport article
- AI Usage LimitsSupport article
- Workflow AI Builder now available inside Ask AIChangelog
- AI Studio: Introducing SSR, Server Functions, and SecretsChangelog
- HighLevel AI plan calculatorHighLevel tool
This is an independent, educational guide from CRM Pros. It is not an official HighLevel document. Several of these features are in Labs, and HighLevel can update pricing, limits, and capabilities at any time. Confirm current terms inside your account before you quote anything to a client or team member.